My Role:

Team Lead, Main Point of Contact, Project Manager/Coordinator, UI Designer, UX Designer, UX Researcher

Disclaimer:

It was quite a huge scope so research was kept to the minimum and we collaborated on this project as a team of seven to ensure we can cover the request of the client. So we deduced the ‘buyer’ flow and kept to ‘creative’ for this project.

Overview:

Passionfruut came to us with a vision of a collaborative creative platform. The purpose was to give opportunity to seasoned individuals and enhance exposure with exclusive members to recommend one another to other companies to work with.

Please check them out here!

Objective & Goals:

To create a product that executes both buyers (examples include: companies, agencies, talent acquisitions) and sellers (creatives such as models, writers, videographers, etc) and have a working high fidelity prototype to present to potential investors.

Problem Statement:

They had the idea but nothing physical to present.

Alexander Woodburn had the vision for the site but no concrete flow. He came to us to request assistance with flushing out a high fidelity prototype with the features and a fluid flow to present.

The issue was : how should it look? Where to begin? What else is needed?

Reflections:

Additional Resources:

Research:

What are we seeking?

We looked at existing collaborative platforms (not limited to creative platforms) to see what they had to offer. Compared and contrasted to see what was lacking and what others did well to have a better understanding of why some platforms worked better than others. Consolidated the research to make it easier for us to compare the existing competitors.

Buyer’s User Journey:

Update:

Due to the tight deadline, I met up with the client in-person to level their expectations and minimize the scope of work to deliver.

After negotiating, we managed to reduce the scope to just one end-user experience abiding their user journey intended for investor’s reference.

We stuck to the Creative side which means revoking the journey for Agencies or ‘Buyers’ that are more corporate.

Sitemap Seller (Creatives):

To abide their request and vision, we created a general sitemap to align their requirements and how it will navigate from page to page. Though the scope and requirements have changed, we tried to stick to the key highlight points of concerns.

Client’s notes:

After meeting them in person, I received more information on how or what they need executed. It was an idea in the works but the main pain points have been raised and allowed me and the team to work through and find potential solutions

User Persona:

Creative User Profile tailored to fit the user journey that the client initially had